Microsoft Advertising (Bing) specialists • Fast start in 48 hours Get proposal →
US • WV • 2025

We turn intent into outcomes.

Microsoft Advertising (Bing) specialists. Strategy, creative production, and analytics—end‑to‑end. We build campaigns people share, measure, and scale.

Microsoft Advertising Performance Production Analytics
Smart import from Google Ads • Divergence plan • Brand safety

What we do differently

Microsoft Advertising

Bing‑first performance

UET setup & audits, Shopping & feeds, RSA & Multimedia Ads, Audience Network, brand safety, geo duplication, and smart import from Google Ads with a divergence plan.

  • Audience segments & remarketing lists from UET.
  • Search + Audience Network combos with exclusions.
  • Ad copy testing framework (RSA pinning strategy).
Production

Video people watch

Live action, animation, and UGC. Vertical stories for Shorts/Reels/TikTok and brand films built to convert on Microsoft Start placements.

  • UGC + talent hybrid formats.
  • Motion & product micro‑studio workflows.
  • Hook‑first editing for skippable feeds.
Analytics

Growth in numbers

Full‑funnel analytics, attribution, LTV/CAC modeling, cohort analysis. Budgets optimized for revenue—not clicks.

  • SQL‑friendly dashboards & anomaly alerts.
  • Incrementality testing & holdouts.
  • CRM feedback loops for high‑LTV cohorts.

Microsoft Advertising checklist

Foundation

  • ✓ UET installed on all key actions (test with /telemetry).
  • ✓ Shopping feed validated (GTIN/availability/shipping).
  • ✓ Brand safety: site/category exclusions, negative lists.

Performance

  • ✓ RSA pinning strategy with ≥ 8 assets.
  • ✓ Multimedia Ads for branded queries.
  • ✓ Audience Network with device & placement controls.

Scale & Learnings

  • ✓ Geo duplication and time‑zone splits.
  • ✓ Divergence from Google Ads: keyword & bid deltas.
  • ✓ Weekly report: ROAS, LTV cohorts, incrementality.

Cases & formats

Format

UGC series

Hybrid UGC + talent for brands

CTR ↑ 35%CPM ↓ 22%ER 9.4%
Format

360° launch

Integrating paid, owned, earned

ROAS 4.2xLead quality ↑Scale +120%
Format

Viral track

Music + challenges

Share rate 3.1%CPV ↓ 28%Lifted brand search
Format

Product shots

Micro‑studio & automation

Time‑to‑creative ↓ 60%CPA ↓ 18%CVR ↑ 12%

About

Owner

Shanice Bradshaw — founder and principal of Marion Marketing Global LLC.

What clients say

“Zero fluff. We saw lower CPAs in week one and scaled budgets by 2x without losing ROAS.”

VP Growth, DTC Brand

“Their divergence plan for Bing finally made sense of our Google import—and the video assets just worked.”

CMO, SaaS

Packages

Starter

$1.5k–$3k
  • UET audit & install
  • Smart import from Google Ads
  • 3 pilot creatives (RSA + one video)
  • Audience Network setup with brand safety
48h kickoff Report weekly

Growth

$3k–$8k
  • Feeds: Shopping + merchant fixes
  • RSA pinning tests + Multimedia Ads
  • Creative sprint (6–8 assets)
  • Cohort & LTV dashboards
A/B tests Holdout groups

Scale

$8k+
  • Geo duplication & timezone splits
  • Incrementality & MMM-lite
  • Creative system (weekly refresh)
  • Audience Network tuning at scale
ROAS targets Quarterly roadmap

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